The Hustler Fund is a lifeline for millions of Kenyans, with 30% of borrowers returning for additional loans. The government-backed initiative has provided much-needed affordable credit, enabling small businesses to expand and individuals to improve their livelihoods. The fund’s impact is evident as it bridges the financial gap for many, especially those previously excluded from formal banking systems.
Hustler Fund Drives Financial Inclusion
Since its inception, the Hustler Fund has disbursed an impressive Ksh 60 billion, benefiting over 24.6 million individuals. 8.5 million are repeat customers, highlighting the fund’s reliability and success. By offering accessible and affordable credit, the initiative has enabled many Kenyans to start and grow their businesses without falling into high-interest loans from unregulated lenders.
Significant funding from the Hustler Fund has been designated for allocation to women-led groups, notably chamas, and cooperatives. More than 8.8 million women have received loans totaling Ksh 23 billion. The move has not only fostered financial independence but also empowered women to become active contributors to economic growth.

Hustler Fund Impact on SMEs
The Hustler Fund will launch a new product specifically designed for Small and Medium Enterprises (SMEs), further enhancing financial inclusion. The first phase of this initiative will focus on two million existing borrowers who have shown a consistent ability to repay loans. The fund aims to support SMEs in scaling their operations by providing structured financing options, creating jobs, and eventually transitioning into the formal banking sector.
Additionally, the fund has successfully mobilized Ksh 3.3 billion in savings, aligning with the government’s long-term goal of promoting a savings culture among Kenyans. The repayment rate currently stands at 79%, indicating responsible borrowing habits and confidence in the fund’s sustainability.
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The Future
The government plans to strengthen the Hustler Fund by implementing financial literacy programs. These programs will educate borrowers on effective investment strategies, budgeting, and business management, ensuring they maximize their loan benefits for sustainable growth.
With continued expansion and strategic improvements, the Hustler Fund should remain a transformative force in Kenya’s financial sector. Facilitating easy access to credit and fostering entrepreneurship helps businesses thrive and contributes significantly to the country’s overall economic growth and development.